Viral Web site mocks

Viral Web site mocks Wal-Mart customers.

It's a blog where people post, and make fun of, pictures of out-of-shape, poorly dressed and otherwise awkward people shopping at Wal-Mart.

The "People of Walmart" blog features photos taken by users at the mega-chain.

And, in less than a month, with no marketing to speak of, it's become the toast of the Internet.

"People of Wal-Mart," a gag started by two 20-something brothers and their buddy to share crazy pictures with their friends, has gone viral. Promoted largely on sites like Digg and Funny or Die -- and linked ad nauseam on Facebook and Twitter -- the site picked up enough traffic to crash its servers on Wednesday.

"I'm still baffled -- I really am," said Andrew Kipple, 23, one of the creators of the site, who said his team was frantically working Wednesday to add enough server space to handle the surge in traffic.

Photos on the site, sent in by viewers all over the United States, frequently feature overweight people wearing tight clothes, bizarre hairstyles (with versions of the short-in-front, long-in-back "mullet" leading the pack) and fashion crimes ranging from furry leg warmers to miniskirts that leave absolutely nothing to the imagination.

There's a guy enjoying a can of beer outside a Wal-Mart, a guy dressed as Captain America and another guy with a goat. Yes, a live goat.

Andrew and his brother Adam, 25, said they thought of the site after a visit to a South Carolina Wal-Mart where they saw a woman they believed to be a stripper, wearing an obscene T-shirt and leading a toddler in a harness. Around the next corner was a man with a beard reminiscent of the rock band ZZ Top.